Latest statistics says that 30% of consumers won’t consider a business without a website. (Capital One survey)
All business’ should have a website, since people use the internet to search for products and services and if your company doesn’t have an online presence, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.
It is also VERY important, not just to have a website, but it has to be nice-looking, easy-to-use, mobile-friendly, include the latest trends, technologies and be search engine optimized. A mobile friendly website is a MUST. Even people with no experience in websites can tell if your website is outdated and that hurts your business, especially if consumers compare you with the competition. In addition, Google prioritizes mobile-friendly websites over those that are not in mobile search results.
Other benefits of having a business website are:
- A website is your virtual salesperson available 24/7. Anyone can access it at any time of the day and you can reach more clients faster.
- A website is cost effective because you know how much it will cost. With a storefront expenses can vary month by month.
- A website helps you build credibility with your customers/clients, giving your business the opportunity to tell consumers why they should trust you.
- A website helps to market your business online. There are various marketing strategies that a business can use, but it is proven that online marketing strategies are the most effective.
In conclusion, it is a MUST that a business has a well designed and functional website and more importantly, it is up to date with the times and innovative.