Word of mouth marketing is one of the most effective ways to bring in business. Getting a recommendation on a product or service helps build confidence in buyers, giving them a certain level of assurance that their purchase won’t be a mistake.
For those businesses that have a small budget, word of mouth is definitely the way to go.
Here are 5 tactics to promote your business through word of mouth:
1. PROVIDE EXCELLENT CUSTOMER SERVICE
Great customer service is what makes the difference when your product/service are more or less at the same level of competition as others. Showing customers that they are important to you and treating them with the courtesy and respect they deserve is certainly a reason for customers to talk about your business.
2.THANK YOUR CUSTOMERS FOR THEIR BUSINESS
Being grateful to your customers, thanking them and showing them your appreciation with a special discount or giving away a gift card, is another reason for them to talk about your business.
3.BE ACTIVE IN SOCIAL MEDIA
Having a business page on all forms of social media like Facebook, Google +, Linkedin, Twitter, and Instagram will help reach target customers and always invite them to share your page. In addition, always engage with customers and ask them for a testimonial or review for your business.
4. ASK FOR TESTIMONIALS AND DISPLAY THEM
Testimonials coming from satisfied customers definitely help to build trust and credibility. It is important to show them on your website and social media and be visible.
5. GET POSITIVE PUBLICITY
Sponsoring local events or festivals puts your business at the forefront of people’s minds and makes them inclined to spread the word about your business. Also, using the media to tell people about your business, can be an effective way of spreading the word, increase your credibility and generate sales.
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