Your website has a huge impact on your business and therefore it has to run smoothly and has to be up to date. Here are 6 signs to see if it’s time to revamp your website:
1. THE WEBSITE IS MORE THAN 5 YEARS OLD
If your website is older than 5 years it’s a definite red flag, because the progress of technology in 5 years is significant and can not be ignored.
2. THE OVERALL WEBSITE DESIGN IS JUST OLD SCHOOL
If the look of your website doesn’t match the current trends, it could hurt your business image and probably send the wrong message to your visitor. It is a good practice just to stay fresh!
3. SLOW LOADING PAGES
If the website takes too long to load a page, chances are that the code is old or there are errors in it. Test your website with Google PageSpeed Test.
4. WEBSITE ISN’T MOBILE FRIENDLY
The percentage of people that use a mobile website is higher than a desktop website and in fact, Google decided a few years back to rank mobile-friendly websites higher.
5. WEBSITE IS NOT DELIVERING THE TRAFFIC AND LEADS
Looking at the analytics you can figure out your website performance. If your website is not getting any traffic or visitors are leaving the site very quickly you might want to consider a site upgrade.
6. WEBSITE OFFERS A POOR USER EXPERIENCE
Users website experience is what makes them to stay longer on the website and makes them want to come back. It must be easy and intuitive to find the menu anavigation, product and service information. If they have difficult to do that they will look elsewhere.
In conclusion, if you think you don’t meet one or more of the points listed above, it is necessary to act immediately to avoid to turn customers away and above all to minimize business losses.