2019 is almost over and it is time to plan for the new year. You should already have a marketing strategy in place or at least a draft that you can tune in January.
The best practice will be to go through 2019 and figure out what worked and what didn’t. Optimize past strategies and explore and test some new strategies, even those that are outside your comfort zone.
Take for granted that you already have a great visual brand identity, a fast website that has all the requirements to grab potential customers attention, the key points for 2020 should be:
People that don’t know your business will search online and if you a good reviews/reputations you have higher chances to convert those people into clients. If you don’t have a good reputation or you don’t have any reputation at all you are basically invisible. Google reviews or any other reviews from a known website will help you to build your reputation.
SOCIAL MEDIA MARKETING
Organic posts are definitely important to keep followers informed, updated on your business, but that is not enough. You need to enlarge your borders and reach out to a new crowd so that you will be always busy and therefore avoid a down period. Instagram, Facebook, Pinterest, Youtube ads will help you to spread the word and increase your business visibility.
The development of interesting content that is informative or self-explanatory, whether through a blog or video, makes you and your business an expert/authority of that industry. To be an expert or authority in your field is synonymous with trust and trust is equal to sales.
Even though social media is a great tool to communicate with your own audience, you have to keep in mind that the audience (followers) are never yours. If, for example, tomorrow Instagram or Facebook decides for some reason to close the channel you will lose all the contact. Instead, if you create your own email database you have full control and can contact then when you want and how many times you want.
Today email campaigns, if done properly, are still very effective. Obviously, the content has to be tailored to your audience. Everybody is different, everybody has different needs.
Doing all the above, you will help you be 100% ready for the new year.
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