The marketing approach in 2019 is going to be, definitely, different from the 2018, because businesses are more aware that digital marketing is the way to go if you want to competitive in this era.
The 2018 was all about being active on social media and posting relevant content. Most the business followed the trend and because of that Facebook and Instagram changed the algorithm few times during the year to keep the social media platform always fresh and interesting. The change that really affected the most was the way posts were seen by the followers. Went from 100% visualization down to 10%.
Therefore, in 2019 posting organic content is not enough but it has to be complemented by pay ads in order to be more visible.
Besides social media the trend to focus on in 2019 will be:
- Social Media Pay Ads
- Video Content & Video Streaming
- Artificial Intelligence (Live Chat & Chatbots)
- Voice Search and Podcasting
Will help generate a lot more traffic and leads.
Video is getting bigger and bigger and will be a must in 2019 because it helps businesses to be more visible and promote products and services more effectively and plus to build brand loyalty.
More businesses will use automate customer service to engage with people that are on their website to provide almost instant answers through a sequence of questions.
Voice assistants and voice Search is going to grow more and more and therefore website and especially mobile websites they have to be optimized for voice search.
Using these trends will help your business to build a good audience, drive ads to it and retarget those people.
For any questions or help with your marketing campaign leave a comment or direct message.