The Voice Search is a phenomenon becoming more and more popular as time goes by. This all a started few year ago when Apple introduced Siri and Google Voice Search. In the last couple of years voice recognition devices such as Alexa, Google Home and HomePod are becoming the device to have in a home. They are used to play music, call people, listen to music, ordering online, searching for something and so on.
Also, nowadays everyone has a smartphone and very often it is used to do voice search instead of a traditional query search.
Some statistics predict that voice research will increase by 50% in 2020.
Why you should care?
Relying on traditional query search for your mobile and desktop website could put your business at risk of missing out in terms of google search results and therefore in exposure and sales. Just think of mobile traffic versus desktop traffic to your website. The mobile device is always at hand and the voice search will be the way to go in the future.
What you should do?
You should claim or update your Google My Business Listing. Doing that you will improve your chances of showing up for a voice search, especially for local voice search. Factors such as your location, business category, opening hours and phone number will all be factors in determining your relevancy to the query.
Frequently Asked Questions (FAQ) page is something that some website already have, but since the voice search is the new trend FAQ page will have a major impact in Search Engine Optimization. Obviously the way the question are articulated need to be written in a more natural and conversational form, keeping the answers short and specific.
Finally a thing to consider is Schema markup which is a code that you put in your website to help the search engines return more informative results for users.
If you want to learn more or have any question leave a comment below.