Marketing is a vital process for any business, especially for start-up business, to increase branding and boost sales. Customers are the focal point, without showcasing them how you can help them with your services and products a business doesn’t have any future.
Following are most common marketing mistakes that any business should avoid:
1) Ignoring Social Media
Social media may not be the most favorite tool for some business owners but we can all agree that nowadays it is essential to market a business. A social media profile increases company exposure at least 30%. Obviously, with a proper strategies in place you can get higher results.
2) Neglecting To Have A Website
A website promotes your business 24/7. No employee can do that. If you don’t have website it means that you don’t have an online presence which also means that you are losing potential clients and online competitors are taking advantage of this.
3) Not Having A Marketing SEO Strategy
Just having a website is not enough. Search Engine Optimization (SEO) allows your website to be ranked high on relevant queries. In other words, a website without SEO is like not telling friends and family that you have a new phone number. If anybody knows about your new phone number how they are going to call you. Adding the right keywords, title and description will help your website rank higher.
4) Not Tracking Performance of Your Marketing Strategy
Knowing how your marketing strategy is performing is more important than the strategy itself. According to the results and progress, you can then review your initial strategy and make the adjustment accordingly.
5) Targeting The Wrong Audience
Targeting an audience is not a simple task. Firstly, you need to understand who your audience is (i.e. age, location, gender and so on). Once you’ve figured that out you need to find the right channel to reach them. Sometimes focusing on a single channel may reduce your exposure. Therefore, it is also important to explore different channels.
6) Focusing Too Much On Competitors
To know what strategy your competitors are using is definitely a good idea. But it is also never a smart idea to mimic them. A marketing strategy that works well for them may not work for you. Even though you have the same business, there are many factors that are different. Therefore, keep an eye on it and perhaps get inspired from what they do, but use the strategy that works best for you.
In conclusion, marketing is a long and slow process that needs constant attention and knowledge of new techniques and technologies. Avoiding the above mistakes will help you put your business on the right track.
The Voice Search is a phenomenon becoming more and more popular as time goes by. This all a started few year ago when Apple introduced Siri and Google Voice Search. In the last couple of years voice recognition devices such as Alexa, Google Home and HomePod are becoming the device to have in a home. They are used to play music, call people, listen to music, ordering online, searching for something and so on.
Also, nowadays everyone has a smartphone and very often it is used to do voice search instead of a traditional query search.
Some statistics predict that voice research will increase by 50% in 2020.
Why you should care?
Relying on traditional query search for your mobile and desktop website could put your business at risk of missing out in terms of google search results and therefore in exposure and sales. Just think of mobile traffic versus desktop traffic to your website. The mobile device is always at hand and the voice search will be the way to go in the future.
What you should do?
You should claim or update your Google My Business Listing. Doing that you will improve your chances of showing up for a voice search, especially for local voice search. Factors such as your location, business category, opening hours and phone number will all be factors in determining your relevancy to the query.
Frequently Asked Questions (FAQ) page is something that some website already have, but since the voice search is the new trend FAQ page will have a major impact in Search Engine Optimization. Obviously the way the question are articulated need to be written in a more natural and conversational form, keeping the answers short and specific.
Finally a thing to consider is Schema markup which is a code that you put in your website to help the search engines return more informative results for users.
If you want to learn more or have any question leave a comment below.
Cross-promotion is a powerful tool that business’ can use to leverage their brand and get them to a new level very quickly.
What’s a Cross-Promotion? Cross-Promotion is a marketing technique that targets buyers of a product with an offer to purchase a related product. An example of a cross-promotion is a postcard where one side promotes a Interior Designer and on the other side of the card is a Real Estate Agent. Two different businesses, but at the same time related because they can share the same audience.
There are many ways to cross promote and some example can be:
– joint marketing arrangements
– share production of events or newsletter
– referral arrangements
– discount products offer
– gift certificates
If your business needs to get more exposure or is looking to expand their clientele, cross-promotion could be the marketing strategy that can help achieve those goals.
If you have any questions, leave a message or email Luigi@mrsmartweb.com
We always hear that content is king, but with the explosion of social media things have changed a bit. It began with posting a photo with a caption and followed with video posting that became bigger and bigger. In fact, today, videos are the fastest growing content medium. It is projected that for 2019 web traffic will come from video.
Here are some other reasons why you should use video right now:
- Increased Customer Conversions
Video conversation is higher than any other marketing content because videos demand more consumer attention than any other medium.
- Video Builds Trust
Video content is likely to engage people and it is a powerful way to evoke emotions online. Evoking emotion in marketing has been proven to have a positive impact in consumer decision-making.
- Google Loves Videos
There is no doubt that videos improve your SEO. In fact, according to google, adding a video to your website can increase the chance of a front page Google result by 53 times.
- Video content performs well on all devices
Video fits on all devices and that expands video’s reach and makes it more user-friendly.
- Video marketing can help strengthen your brand message
Video marketing is the perfect tool to increase brand awareness and enhance brand’s
In conclusion, video marketing is becoming a vital tool that it is hard to ignore, but before you start, make sure you have a strategy plan on place.
As a small business owner, there is the tendency to run all the aspects of the business, a) because you want to have control of everything and b) to be cost efficient.
Most of the time, trying to to do everything can become a problem, because it is humanly impossible to be able to cover all the aspects of your business and deliver to your customers the best product or service. One of the key aspects that generates business income is promotion. Digital Marketing is the a way of doing business today and if it is not done properly, you are basically throwing money in the trash.
Digital Marketing consists of:
– Ensuring your company is found on search engines;
– Using Social media platforms as an effective tool;
– Investing on the right media channels to make your money count;
– Measuring the ROI (Return of investment) of your marketing;
It is very important to strategize first. It’s common to see business owners marketing without a plan in place. Without a plan, you won’t be sure of your goals and consequently you won’t know what you’re achieving.
Let’s plan your next Digital Marketing Strategy.
For a long period of time consumer media consumption was dominated by offline media (traditional marketing), such as radio, newspaper, tv, billboards, direct mail and magazines.
BY the early 2000’s, as the influence of the internet continued to rise, the concept of online marketing grew right along with it. In the last decade, consumer media consumption switched to digital marketing. Essentially, digital marketing is any form of marketing products or services that involves electronic devices, such as search engine marketing, social media, blogging, email marketing and online pay per click advertising.
Reaching consumers through digital marketing offers a lot of advantages compared to traditional marketing. First of all, digital marketing is cost efficient. In fact, it is much cheaper than traditional marketing. Secondly, measurement and monitoring is another advantage. With an online campaign you can track the response of the consumers and adjust it accordingly. Digital marketing, also, allows you to target specific consumers by gender, age and interest.
In conclusion, the internet is a tool that all business must use to market their business. Thinking that you can run a business without digital marketing is like walking with closed eyes. Eventually, it will hurt your business.
Here’s the breakdown of digital marketing:
- Online marketing Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Email marketing
Which of the above tactics do you use?
This is a very common situation that happens to most businesses. When a business gets really busy, there is the tendency for the entrepreneur to take a step back. So how can you prevent this unpleasant situation? Never put your guard down. You always need to market and generate business for the near future. At least one hour a day plan to reach new clients, keep in touch with current clients and share on social media clients service satisfaction.
In short, when you create consistent action you will create results, this may not happen at the moment that you created the action, but 9 times over 10 suddenly things start to happen. Consistent action is the key to prevent an unpleasant critical period.
For any questions send an email to email@example.com
Facebook Pixel is a piece of code that added to your website allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Also it remarkets people who have already taken some kind of action on your website. For example if someone goes to your website and adds a product to their cart but doesn’t purchase, Facebook pixel will show that product on their Facebook page. Retargeting customers are 70 times more likely buy from you and the ads has 10 times click through rates. Also retargeting customers spend in average 5 times more than the normal customers.
To implement Facebook Pixel into your website, you need to generate the code on facebook and then copy it into the header of your website.
If you need help to install Facebook Pixel free of charge, leave a comment below or email at firstname.lastname@example.org
#facebook #facebookpixel #socialmedia #business #entrepreneur#success #marketing #entrepreneurship #startup #businessman#entrepreneurs #hustle #businesswoman #wealth #successful#businessowner #entrepreneurlife #branding #startuplife #ambition#motivational #advertising #advertisement #adv
– Video marketing
– Messenger Marketing
– Facebook pay ads
– Influencer Marketing
– Data collection and personalizations
Building and email list basically means collecting names and emails from potential customers that want to hear from you. Whether you have an online or offline business it is very important to have an email list because you have direct access to these people and can inform them about new products, sales, services and so on. Also, it is proven that email marketing has higher conversion compared to other channels. Another reason to build an email list is because you can import your list on Facebook which will be able to find people that have the same interests, and your return will be very useful when you run a Facebook Campaign.
One of the ways to build a list in the online world is to have a landing page (also called lead magnet) where you offer something for free in exchange for their email.
So get started on building your email list TODAY.
If you need advice or help, email at email@example.com