Most of the time people think that a brand and a logo are the same thing. A brand is so much more than a logo. It is made of so many things, identity, website, color scheme, culture, marketing message, tagline, video and photography pieces. A brand is like when you walk into an elegant restaurant you expect food, service and ambience to be a certain level. All together it creates a brand.
The brand is your promise of quality for your customers.
The purpose of a brand is to make your product or services visible and desired by the consumer and also it differentiates you from your competitors.
One of the mistakes that small businesses and startups make is not thinking about their brand from the beginning, thinking that they can figure it out later. But in reality it is something that you should consider from the beginning because building an image communicates the right message and allows you to attract clientele.
A strong brand builds trust and trust infuses a high degree of willingness among customers to rely on that brand.
Let me know if you have any questions or if you need help to build your brand. Send an email to luigi@mrsmartweb.com