Sometimes you need to make only a few tweaks on your website copy to help you connect more powerfully with your customers and increase business. The common mistake is that businesses tend to put the spotlight on themselves, rather than their customer’s needs.
Essentially you need to focus all the communication from the customer’s point of view.
For example, let’s say you are on a doctor’s website and see a big bold header that says “Dr. Smith is the Relationship Expert”. This header is all about Dr. Smith but doesn’t really contain any benefits for the visitors. Instead if we change that header with “Need Help with your Relationship? Let’s Get your Love Life Back on Track!”, people landing on the page feel more as though Dr. Smith understands their needs.
To design the communication for the customers, you need to start with an idea of what the customers needs are and then see how people interact online, look at google analytics and based on the data you collect and customers feedback, start making changes to make a better online experience for your customers.
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