We always hear that content is king, but with the explosion of social media things have changed a bit. It began with posting a photo with a caption and followed with video posting that became bigger and bigger. In fact, today, videos are the fastest growing content medium. It is projected that for 2019 web traffic will come from video.
Here are some other reasons why you should use video right now:
- Increased Customer Conversions
Video conversation is higher than any other marketing content because videos demand more consumer attention than any other medium.
- Video Builds Trust
Video content is likely to engage people and it is a powerful way to evoke emotions online. Evoking emotion in marketing has been proven to have a positive impact in consumer decision-making.
- Google Loves Videos
There is no doubt that videos improve your SEO. In fact, according to google, adding a video to your website can increase the chance of a front page Google result by 53 times.
- Video content performs well on all devices
Video fits on all devices and that expands video’s reach and makes it more user-friendly.
- Video marketing can help strengthen your brand message
Video marketing is the perfect tool to increase brand awareness and enhance brand’s
In conclusion, video marketing is becoming a vital tool that it is hard to ignore, but before you start, make sure you have a strategy plan on place.