Marketing is a vital process for any business, especially for start-up business, to increase branding and boost sales. Customers are the focal point, without showcasing them how you can help them with your services and products a business doesn’t have any future.
Following are most common marketing mistakes that any business should avoid:
1) Ignoring Social Media
Social media may not be the most favorite tool for some business owners but we can all agree that nowadays it is essential to market a business. A social media profile increases company exposure at least 30%. Obviously, with a proper strategies in place you can get higher results.
2) Neglecting To Have A Website
A website promotes your business 24/7. No employee can do that. If you don’t have website it means that you don’t have an online presence which also means that you are losing potential clients and online competitors are taking advantage of this.
3) Not Having A Marketing SEO Strategy
Just having a website is not enough. Search Engine Optimization (SEO) allows your website to be ranked high on relevant queries. In other words, a website without SEO is like not telling friends and family that you have a new phone number. If anybody knows about your new phone number how they are going to call you. Adding the right keywords, title and description will help your website rank higher.
4) Not Tracking Performance of Your Marketing Strategy
Knowing how your marketing strategy is performing is more important than the strategy itself. According to the results and progress, you can then review your initial strategy and make the adjustment accordingly.
5) Targeting The Wrong Audience
Targeting an audience is not a simple task. Firstly, you need to understand who your audience is (i.e. age, location, gender and so on). Once you’ve figured that out you need to find the right channel to reach them. Sometimes focusing on a single channel may reduce your exposure. Therefore, it is also important to explore different channels.
6) Focusing Too Much On Competitors
To know what strategy your competitors are using is definitely a good idea. But it is also never a smart idea to mimic them. A marketing strategy that works well for them may not work for you. Even though you have the same business, there are many factors that are different. Therefore, keep an eye on it and perhaps get inspired from what they do, but use the strategy that works best for you.
In conclusion, marketing is a long and slow process that needs constant attention and knowledge of new techniques and technologies. Avoiding the above mistakes will help you put your business on the right track.