Engagement is one of the most important elements to any type content or marketing online strategy. Most people think that having a large number of followers means better engagement. It doesn’t work like that, especially if you paid to get those followers. Quality is more important than quantity. People will know if your followers are real based on the likes and the comments that you get on each post. Social media algorithm are based on engagement and not on number of followers.
Some tips to increase audience engagement:
- Be consistent posting with valuable content that helps your followers;
- Post during time/s that your followers are likely to see your posts;
- Create call to action;
- Ask questions;
- Hold contests;
- Cross promote;
Avoid the hard sell in social media, instead take a soft sell approach and focus on building long-term relationships, cultivating trust and nurturing the audience.
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