Everyone has a smartphone and it’s use is increasing by the hour. Our phone is the first thing we check when we wake up and the last thing we look at before bed. Communication through phones via SMS (or Text message) or social media is without any doubt the primary method of communication today. The reason why people use SMS a lot is because it is a quick and easy way to get in touch with others. For that reason, SMS marketing is becoming the preferred communication tool between businesses and customers over email marketing. Statistics also confirm this trend…the open rate for emails is 20%, instead for SMS is 90%. This tells you the potential of SMS marketing.
But in order to take full advantage of this trend it is necessary that it is not overused leading your customers to block you.
Here are 5 useful SMS marketing tips:
1) Sign up for an SMS marketing tool;
You have to have a plan in place and the right tools to manage your campaigns;
2) Get Permission & Make Opt-out Clear;
You must have a list of users that give you the permission to send them text messages, otherwise you’re spamming them which is against the law.
3) Do not Overcrowd Your Message;
The message that you send out has to be simple, short and actionable, so users immediately understands what your are offering.
4) Time Your Messages Right;
Even though message are read immediately it is a good practice to send out the message at certain time like late afternoons, evenings or weekends.
5) Less is More;
The frequency of sending message out should be 2 per week. More than that can be annoying.
Please feel free to leave a comment below for any questions or help with SMS marketing campaign.