Game changer for businesses that sell products online. Instagram, finally, made available in Canada the shop online feature. Instagram users will be able to buy items straight from Instagram posts.
In November 2016, the feature was tested in 20 US-based retail large brands including Kate Spade, JackThreads and Warby Parker.
In March 2018, Instagram made this feature available in Canada and other countries like United Kingdom, Australia, France, Germany, Italy, Spain and Brazil.
How does the feature works? Basically, the user chooses the photos they’d like to feature, tag up to five products per image or up to twenty products per carousel, add filters or captions and you’re done. The user can also save drafts or preview the posts.
Shopping posts are identified by the small shopping bag icon in the bottom-left corner of the post image and give people access to pricing and product details both within the Instagram feed and through the Shop button on your business profile. By tapping on a post, people can buy the product.
Contrary at the first test launch of the feature where it was available only for large brands, now any businesses can take advantage of it. To activate the shoppable post feature, you must connect your Instagram account either with your ecommerce website or the product catalog on your Facebook page.
For any questions or help to setup the shopping post, leave a comment below.