Facebook Pixel is a piece of code that added to your website allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Also it remarkets people who have already taken some kind of action on your website. For example if someone goes to your website and adds a product to their cart but doesn’t purchase, Facebook pixel will show that product on their Facebook page. Retargeting customers are 70 times more likely buy from you and the ads has 10 times click through rates. Also retargeting customers spend in average 5 times more than the normal customers.
To implement Facebook Pixel into your website, you need to generate the code on facebook and then copy it into the header of your website.
If you need help to install Facebook Pixel free of charge, leave a comment below or email at luigi@mrsmartweb.com
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