Many businesses invest on advertising on Google Adwords and Facebook Ads to increase visibility, leads and sales, and to find new customers, adopting strategies that align with the functionality of each platform. But what’s the difference between these two ad platforms.
Google is an intent base search that provides result based on what you are searching for. The Google Ad are shown on the top and bottom of the page and in between are the organic results.
Instead Facebook Ad are shown based on the interests you have, not necessarily something you are searching for.
Google makes sense to be targeting people to buy a product or book a flight, because that is the reason why they are typing on google search. People are on Facebook are there to connect with family and friends and they are not expecting to buy a product and therefore if they see an ad on their feed they’ll keep scrolling. Therefore, on Facebook you have to create an ad that has something to do with what your client is interested in. For example if someone likes running shoes, they are more likely that they click on that ad featuring the latest running shoe in order to find out more.
In conclusion Google Ad is an intent base ad and Facebook is to target a group of people.
If you have any questions send an email to luigi@mrsmartweb.com