For a long period of time consumer media consumption was dominated by offline media (traditional marketing), such as radio, newspaper, tv, billboards, direct mail and magazines.
BY the early 2000’s, as the influence of the internet continued to rise, the concept of online marketing grew right along with it. In the last decade, consumer media consumption switched to digital marketing. Essentially, digital marketing is any form of marketing products or services that involves electronic devices, such as search engine marketing, social media, blogging, email marketing and online pay per click advertising.
Reaching consumers through digital marketing offers a lot of advantages compared to traditional marketing. First of all, digital marketing is cost efficient. In fact, it is much cheaper than traditional marketing. Secondly, measurement and monitoring is another advantage. With an online campaign you can track the response of the consumers and adjust it accordingly. Digital marketing, also, allows you to target specific consumers by gender, age and interest.
In conclusion, the internet is a tool that all business must use to market their business. Thinking that you can run a business without digital marketing is like walking with closed eyes. Eventually, it will hurt your business.
Here’s the breakdown of digital marketing:
- Online marketing Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Email marketing
Which of the above tactics do you use?