Cross-promotion is a powerful tool that business’ can use to leverage their brand and get them to a new level very quickly.
What’s a Cross-Promotion? Cross-Promotion is a marketing technique that targets buyers of a product with an offer to purchase a related product. An example of a cross-promotion is a postcard where one side promotes a Interior Designer and on the other side of the card is a Real Estate Agent. Two different businesses, but at the same time related because they can share the same audience.
There are many ways to cross promote and some example can be:
– joint marketing arrangements
– share production of events or newsletter
– referral arrangements
– discount products offer
– gift certificates
If your business needs to get more exposure or is looking to expand their clientele, cross-promotion could be the marketing strategy that can help achieve those goals.
If you have any questions, leave a message or email Luigi@mrsmartweb.com