The most common complaints that customers have is that are not happy with the provided service/product or that the person didn’t return a phone call.
It takes a lot of time to build a relationship with a client, but it takes a few seconds to ruin it and therefore it is vital to be respectful and available or at least to be quick in responding when your clients needs your assistance/service.
Following is a list of other situations that can hurt your brand reputation:
- Pushing sales on social media. Using social media to sell is a great idea, but being too pushy can irritate followers making them unfollow your page.
- Posting too much or too little. Even if your content is engaging it is never a good practice to post too much, because people don’t have the time to see all the posts and also it can become too invasive. At the same time, if you are not active on social media followers lose interest in you and consequently they unfollow you.
- Poor customer service. If a client is reaching you because there is something wrong with the product or the service, be quick to reply and solve the issue. Failing to respond indicates to your audience that you don’t care
- Too formal. Don’t be too formal, build relationships keeping the conversation casual and with an informal tone.
Ultimately, besides what is said above the key for a strong business reputation is honesty and quality service.