For a long period of time consumer media consumption was dominated by offline media (traditional marketing), such as radio, newspaper, tv, billboards, direct mail and magazines.
BY the early 2000’s, as the influence of the internet continued to rise, the concept of online marketing grew right along with it. In the last decade, consumer media consumption switched to digital marketing. Essentially, digital marketing is any form of marketing products or services that involves electronic devices, such as search engine marketing, social media, blogging, email marketing and online pay per click advertising.
Reaching consumers through digital marketing offers a lot of advantages compared to traditional marketing. First of all, digital marketing is cost efficient. In fact, it is much cheaper than traditional marketing. Secondly, measurement and monitoring is another advantage. With an online campaign you can track the response of the consumers and adjust it accordingly. Digital marketing, also, allows you to target specific consumers by gender, age and interest.
In conclusion, the internet is a tool that all business must use to market their business. Thinking that you can run a business without digital marketing is like walking with closed eyes. Eventually, it will hurt your business.
Here’s the breakdown of digital marketing:
- Online marketing Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Email marketing
Which of the above tactics do you use?
This is a very common situation that happens to most businesses. When a business gets really busy, there is the tendency for the entrepreneur to take a step back. So how can you prevent this unpleasant situation? Never put your guard down. You always need to market and generate business for the near future. At least one hour a day plan to reach new clients, keep in touch with current clients and share on social media clients service satisfaction.
In short, when you create consistent action you will create results, this may not happen at the moment that you created the action, but 9 times over 10 suddenly things start to happen. Consistent action is the key to prevent an unpleasant critical period.
For any questions send an email to firstname.lastname@example.org
Facebook Pixel is a piece of code that added to your website allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Also it remarkets people who have already taken some kind of action on your website. For example if someone goes to your website and adds a product to their cart but doesn’t purchase, Facebook pixel will show that product on their Facebook page. Retargeting customers are 70 times more likely buy from you and the ads has 10 times click through rates. Also retargeting customers spend in average 5 times more than the normal customers.
To implement Facebook Pixel into your website, you need to generate the code on facebook and then copy it into the header of your website.
If you need help to install Facebook Pixel free of charge, leave a comment below or email at email@example.com
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– Video marketing
– Messenger Marketing
– Facebook pay ads
– Influencer Marketing
– Data collection and personalizations
Building and email list basically means collecting names and emails from potential customers that want to hear from you. Whether you have an online or offline business it is very important to have an email list because you have direct access to these people and can inform them about new products, sales, services and so on. Also, it is proven that email marketing has higher conversion compared to other channels. Another reason to build an email list is because you can import your list on Facebook which will be able to find people that have the same interests, and your return will be very useful when you run a Facebook Campaign.
One of the ways to build a list in the online world is to have a landing page (also called lead magnet) where you offer something for free in exchange for their email.
So get started on building your email list TODAY.
If you need advice or help, email at firstname.lastname@example.org