Sometimes you need to make only a few tweaks on your website copy to help you connect more powerfully with your customers and increase business. The common mistake is that businesses tend to put the spotlight on themselves, rather than their customer’s needs.
Essentially you need to focus all the communication from the customer’s point of view.
For example, let’s say you are on a doctor’s website and see a big bold header that says “Dr. Smith is the Relationship Expert”. This header is all about Dr. Smith but doesn’t really contain any benefits for the visitors. Instead if we change that header with “Need Help with your Relationship? Let’s Get your Love Life Back on Track!”, people landing on the page feel more as though Dr. Smith understands their needs.
To design the communication for the customers, you need to start with an idea of what the customers needs are and then see how people interact online, look at google analytics and based on the data you collect and customers feedback, start making changes to make a better online experience for your customers.
If you have any questions, leave a comment or email email@example.com
Cross-promotion is a powerful tool that business’ can use to leverage their brand and get them to a new level very quickly.
What’s a Cross-Promotion? Cross-Promotion is a marketing technique that targets buyers of a product with an offer to purchase a related product. An example of a cross-promotion is a postcard where one side promotes a Interior Designer and on the other side of the card is a Real Estate Agent. Two different businesses, but at the same time related because they can share the same audience.
There are many ways to cross promote and some example can be:
– joint marketing arrangements
– share production of events or newsletter
– referral arrangements
– discount products offer
– gift certificates
If your business needs to get more exposure or is looking to expand their clientele, cross-promotion could be the marketing strategy that can help achieve those goals.
If you have any questions, leave a message or email Luigi@mrsmartweb.com
We always hear that content is king, but with the explosion of social media things have changed a bit. It began with posting a photo with a caption and followed with video posting that became bigger and bigger. In fact, today, videos are the fastest growing content medium. It is projected that for 2019 web traffic will come from video.
Here are some other reasons why you should use video right now:
- Increased Customer Conversions
Video conversation is higher than any other marketing content because videos demand more consumer attention than any other medium.
- Video Builds Trust
Video content is likely to engage people and it is a powerful way to evoke emotions online. Evoking emotion in marketing has been proven to have a positive impact in consumer decision-making.
- Google Loves Videos
There is no doubt that videos improve your SEO. In fact, according to google, adding a video to your website can increase the chance of a front page Google result by 53 times.
- Video content performs well on all devices
Video fits on all devices and that expands video’s reach and makes it more user-friendly.
- Video marketing can help strengthen your brand message
Video marketing is the perfect tool to increase brand awareness and enhance brand’s
In conclusion, video marketing is becoming a vital tool that it is hard to ignore, but before you start, make sure you have a strategy plan on place.
As a small business owner, there is the tendency to run all the aspects of the business, a) because you want to have control of everything and b) to be cost efficient.
Most of the time, trying to to do everything can become a problem, because it is humanly impossible to be able to cover all the aspects of your business and deliver to your customers the best product or service. One of the key aspects that generates business income is promotion. Digital Marketing is the a way of doing business today and if it is not done properly, you are basically throwing money in the trash.
Digital Marketing consists of:
– Ensuring your company is found on search engines;
– Using Social media platforms as an effective tool;
– Investing on the right media channels to make your money count;
– Measuring the ROI (Return of investment) of your marketing;
It is very important to strategize first. It’s common to see business owners marketing without a plan in place. Without a plan, you won’t be sure of your goals and consequently you won’t know what you’re achieving.
Let’s plan your next Digital Marketing Strategy.
For a long period of time consumer media consumption was dominated by offline media (traditional marketing), such as radio, newspaper, tv, billboards, direct mail and magazines.
BY the early 2000’s, as the influence of the internet continued to rise, the concept of online marketing grew right along with it. In the last decade, consumer media consumption switched to digital marketing. Essentially, digital marketing is any form of marketing products or services that involves electronic devices, such as search engine marketing, social media, blogging, email marketing and online pay per click advertising.
Reaching consumers through digital marketing offers a lot of advantages compared to traditional marketing. First of all, digital marketing is cost efficient. In fact, it is much cheaper than traditional marketing. Secondly, measurement and monitoring is another advantage. With an online campaign you can track the response of the consumers and adjust it accordingly. Digital marketing, also, allows you to target specific consumers by gender, age and interest.
In conclusion, the internet is a tool that all business must use to market their business. Thinking that you can run a business without digital marketing is like walking with closed eyes. Eventually, it will hurt your business.
Here’s the breakdown of digital marketing:
- Online marketing Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Email marketing
Which of the above tactics do you use?
SSL stands for Secure Sockets Layer and is a certificate that encrypts communications between a website and an internet browser, making the communication secure from hackers. In the past, SSL certificate was mandatory for those websites that accepted credit card payment.
In October 2017, Google decided that the browser Chrome will show a “NOT SECURE” warning when users enter text in a contact form or enter text in a sign up form on an HTTP page site (ie. NOT SECURE www.websitesample.com). To know if a website has an SSL certificate, check if the url starts with HTTPS:// instead of the unsecure HTTP:// where “S” stands for secure. The reason why google came up with this is is because consumers demand protection of personal information. This change will be shortly implemented in other browsers like Firefox, Safari and so on.
Having a SSL certificate for your website also affects Google search ranking algorithm, which means that if your website has SSL it will be positioned higher compared to a website that doesn’t have it.
To add an SSL certificate to your website you have to contact your hosting company. The average cost of an SSL certificate is around $100 per year.
The most common complaints that customers have is that are not happy with the provided service/product or that the person didn’t return a phone call.
It takes a lot of time to build a relationship with a client, but it takes a few seconds to ruin it and therefore it is vital to be respectful and available or at least to be quick in responding when your clients needs your assistance/service.
Following is a list of other situations that can hurt your brand reputation:
- Pushing sales on social media. Using social media to sell is a great idea, but being too pushy can irritate followers making them unfollow your page.
- Posting too much or too little. Even if your content is engaging it is never a good practice to post too much, because people don’t have the time to see all the posts and also it can become too invasive. At the same time, if you are not active on social media followers lose interest in you and consequently they unfollow you.
- Poor customer service. If a client is reaching you because there is something wrong with the product or the service, be quick to reply and solve the issue. Failing to respond indicates to your audience that you don’t care
- Too formal. Don’t be too formal, build relationships keeping the conversation casual and with an informal tone.
Ultimately, besides what is said above the key for a strong business reputation is honesty and quality service.
Latest statistics says that 30% of consumers won’t consider a business without a website. (Capital One survey)
All business’ should have a website, since people use the internet to search for products and services and if your company doesn’t have an online presence, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.
It is also VERY important, not just to have a website, but it has to be nice-looking, easy-to-use, mobile-friendly, include the latest trends, technologies and be search engine optimized. A mobile friendly website is a MUST. Even people with no experience in websites can tell if your website is outdated and that hurts your business, especially if consumers compare you with the competition. In addition, Google prioritizes mobile-friendly websites over those that are not in mobile search results.
Other benefits of having a business website are:
- A website is your virtual salesperson available 24/7. Anyone can access it at any time of the day and you can reach more clients faster.
- A website is cost effective because you know how much it will cost. With a storefront expenses can vary month by month.
- A website helps you build credibility with your customers/clients, giving your business the opportunity to tell consumers why they should trust you.
- A website helps to market your business online. There are various marketing strategies that a business can use, but it is proven that online marketing strategies are the most effective.
In conclusion, it is a MUST that a business has a well designed and functional website and more importantly, it is up to date with the times and innovative.