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QR Code, The Marketing Trend That Impacts Your Business

QR code (abbreviation of Quick Response Code) is part of the barcode family and differentiates from the others because it can hold more information. In fact, a QR code can holds up to 4,296 alphanumeric characters. The code consists of black modules arranged in a square pattern on a white background. The information stored on the modules can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).

Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.

QR codes have become omnipresent, you can see them on flyers, magazines, business cards, newspapers, billboards, almost everywhere. The reason why is becoming so popular is because you can get immediate access to the relevant information such as product, promotions, events, etc…
The important key for QR code is that it has to lead to a proper and functional website or other content that can be accessed and used.

How a QR Code works? Basically you need a smart phone with camera and Internet connectivity and a QR code reader. Once you have installed the QR code app on your phone, snap a picture of the QR code. The code contains URL address that redirects to a website or a person’s contact information that can be save directly on your phone address book. Here is a link where you can find a list of QR code reader: http://goo.gl/T5kq 

Does your business use QR codes? Would you be interested in doing anything with QR Codes or other type of marketing effort?

Contact us today and we will pleased to find the best solution that suites your needs.